Having high quality content on a website is very important for success of your site or blog in regards to not only getting a higher rank on Google search, but also to get customers coming and keeping them. First impressions count and the single most important aspect of your site or blog is the design. After this the content is what is going to keep people on your site.
One of the things that Google is particular about is content on websites. Your site or blog is not going to get a good ranking if the quality of the content is not deemed good enough. This means that you cannot just put any content onto the site or blog, it needs to be of quality and it needs to be relevant to the site. So what should you be aware of when thinking about quality content on your website?
Content That Is Original And Varied
One thing that you need to ensure your site has is a reason for people to visit and to keep on visiting. Of course if you are selling products or goods this is reason enough, but you have to get into the search engine results to begin with, to attract visitors in the first place.
Simply having content on your site for your visitors to read is not good enough. You have to have content that is original and varied. Make sure that you are adding content on a regular basis to keep the site fresh. If you leave the same old content on your site and do not update it, the chances are that the site will get penalized by Google. In the worst case your site may even disappear from the search engines altogether. Keep your blog or website updated on a weekly or at least monthly basis, preferably adding a blog post or two daily.
Importance Of Meta Data And Titles
Websites have in the past relied on page titles along with meta data. Website owners have used common keywords along with description tags on images to try to get Google to rank them for a certain phrase or keyword. Search engines use this data as it is easy for them to process pages. However, there are algorithms used by Google that can analyze the whole content on the website. Today meta tags may be mostly ignored in relation to page ranking. However, there is a general exception and this is the title tag of the page, which gives Google a good indication as to the contents of the page.
The Importance Of Keywords
If the lion is the king of the jungle then keywords are king for content. If you want to get higher rankings on Google and other search engines, you really need to know what customers are searching for and use them for your keywords. Search engines, including Google, will look for the keywords on your site or blog and then use them to determine what that page is all about.
If you use the correct keywords in your content your websites ranking can be boosted. However, some caution is needed and keywords should not be stuffed into the content just for the sake of it. Google may penalize a website if they find keyword stuffing.
Copywriting 4 U can help you to keep on top of your blog or website by ensuring that it remains fresh and interesting by providing you with content on a regular basis. Contact us for more information.